Styletrend: Bright and Breezy
In our current more fractious society filled with disinformation and conflict, social groups feel less well heard. This society needs more connection, equality, reality, selflessness and inclusivity. Following the stressful Covid pandemic, consumers are looking for leaders who connect, who will get rid of their worries and allow society to return to carefree enjoyment.
We obviously do carefree enjoyment in a cheerfully coloured interior. Alongside all the colours, they also feature simple designs. These include attractive patterns, checks, stripes or atmospheric photos on the wall in order to really finish to the room. Consumers use flowers and plants as the final finishing touch. These bring extra positive energy to the interior!
Colourful and holidayish components are also used in outdoor spaces such as the garden. You might thereby think of a cheerful resort where consumers can peacefully enjoy and escape amongst flowers and greenery. There’s no need to hoe, since a bit of wildness enhances this trend. Think of cheerful and vivid colours, paired with coloured elements such as parasols and cushions. Another option might be to replace the vegetable patch with a fun pick-your-own flower garden, for example.
As you might expect, the shapes used are cheerful, festive and a bit idiosyncratic. That also applies to the patterns within this style trend. Ceramics, coloured glass, practical plastics, textiles, raffia and granito are materials that fit perfectly within Bright and Breezy. This material can be simultaneously natural, artisan and practical.
The Bright and Breezy colour palette consists of various cheerful and strong pastel shades such as pink, blue, mint green and pale orange. These are interspersed with brighter accent colours. An example of such a bright accent is coral red, which creates a refreshing mood and plays a softening role in integrating the flowers into the garden. White plays a less significant role in this combination.
Here are six cheerful and airy flowers: Asclepias, Leucanthemum (an uncomplicated flower for carefree enjoyment), Alstroemeria (symbol of friendship that fits with the connection trend), Allium, Freesia (wonderful scent) and Achillea (adds a feeling of spring to the Bright and Breezy bouquet).